TAPPI CEO Larry Montague Discusses Advancing Member Value on Naylor Podcast

TAPPI President & CEO Larry Montague recently joined the host of Association Adviser podcast, Christine Shaw, to discuss successful strategies that drive stronger member relations value and aligned benefits.

Sharing insights from more than 18 years in his leadership role at TAPPI, Montague discussed his international experiences and strategies for enhancing membership growth and involvement using member-centric approaches and global market engagement.

“Larry has transformed TAPPI into a beacon of success in the pulp, paper, tissue, packaging and converting industries,” noted Shaw. “With his background in corporate sales and marketing, his leadership helped energize the member-based organization.”

Throughout his tenure, TAPPI has embraced technical education and global events as pillars of industry advancement. By setting standards and offering tailored educational opportunities, TAPPI ensures members remain at the forefront of innovation. Customized events and strategic communications have further strengthened member connections across diverse demographics and geographies.  

To listen to the full episode, click here.

Christine Shaw is CEO & President of Naylor Association Solutions, the producer of Association Adviser podcast. The podcast explores strategies and solutions that keep association professionals informed and inspired. To learn more and listen to all episodes, click here.